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Sociolinguist Patricia Friedrich uses AI to analyze the patterns of language employed by former U.S. President Donald Trump and Vice-President Kamala Harris in their efforts to win over voters in the 2024 U.S. Presidential election.

A new study shows how certain ideas are still deeply ingrained the public's minds as masculine. For example, most of the public associates the president with a man. In fact, the study showed that when articles or people used "her" or feminine pronouns people's reading times increased because of the confusion caused in their brain. Many people don't use "she" when referring to a hypothetical president. The way that language can sometimes gender certain occupations has some important implications. That is why many states and representatives are trying to change the language to make it more inclusive. For example, Kamala Harris, when she was California's attorney general, and changed all the wording of the statutes that referred to the attorney general as a man. This is because gendering occupations can lead to an ingrained bias. However, with more women in politics, biases could change. For example, in UK, where there have been 2 female prime ministers, the study was replicated and it was found that people were comfortable using "she" or "her" when stating the next prospective prime minister.